{"product_id":"this-is-marketing-you-can-t-be-seen-until-you-learn-to-see-seth-godin-bref-boo001b","title":"This is Marketing: You Can't Be Seen Until You Learn To See - Seth Godin - BREF - BOO001B","description":"\u003cp\u003ePaperback - All books are preloved and in good condition unless otherwise described.\u003c\/p\u003e\u003cp\u003eThis Is Marketing examines the principles behind effective modern marketing and building meaningful connections with customers. Seth Godin argues for understanding the people a business seeks to serve rather than relying on mass-market tactics. The book explores positioning, trust, empathy and creating products and services for specific audiences. It is intended for marketers, entrepreneurs and business owners seeking a more thoughtful approach to marketing.\u003c\/p\u003e","brand":"Lifeline Queensland","offers":[{"title":"Default","offer_id":52273993744600,"sku":"BOO001B","price":8.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0363\/1713\/4892\/files\/download_3a333738-ee08-4763-98c7-b4703869fe5f.jpg?v=1787194651","url":"https:\/\/shop.lifelineqld.org.au\/products\/this-is-marketing-you-can-t-be-seen-until-you-learn-to-see-seth-godin-bref-boo001b","provider":"Lifeline Queensland","version":"1.0","type":"link"}